Lucido Global Launches New Tech Solution, Lucrativ

On March 27th, Lucido Global was featured on an article published on Real Trends: 

Maryland-based real estate firm Lucido Global announced a strategic partnership with Chime Technologies to launch Lucrativ, a comprehensive software and services solution for real estate professionals. 

Lucrativ is designed to maximize the effectiveness of both agents and management to foster sustained, scalable growth. The solution comes fully equipped with all the features and configurations to drive engagement, foster accountability, and accelerate performance from day one. 

“Chime has a long-standing relationship helping Lucido Global achieve exceptional levels of productivity. We look forward to collaborating more closely to make Lucrativ a premier platform that agents and teams use to both provide excellent client service and achieve industry leading productivity,” said Joe Chen, Chime’s Chairman and CEO.

Beyond software, Lucrativ includes onboarding, targeting training, and ancillary services to drive agents to key milestones in their adoption, engagement, and performance journeys. According to Harvard Business Review, effective onboarding correlates with 62% higher new-hire productivity and 50% greater new-hire retention. Lucrativ aims to solve both the software and the implementation gaps that continue to hinder the real estate brokerage industry.

Robert Lucido Jr., Chief Strategy Officer of Lucido Global, said, “Lucrativ will leverage the combined strengths of the industry’s most innovative development team and the domain expertise of one of the world’s most successful real estate teams to redefine agent development and accelerate agent productivity. Over the last two years, these software and systems have helped to transform Lucido Global into the most technologically advanced expansion network and Keller Williams Lucido Agency into the most productive Keller Williams market center per capita.”